
The Bratz dolls are the line of fashion dolls produced by MGa Entertainment in 2001. The main purpose for the release of such dolls is to reflect the most up-to-date fashion trends and capture the seven to ten years old market. The Bratz are characterized by an head with large eyes, small body and large feet. The Bratz pictures or images are those of obliviousness to conservatism and ambigious ethnicity.
There is a pleasant controversy regarding the Bratz pictures that they exude to girls. According to some, they are too gaudy for their liking. The Bratz dolls have too much make up, slutty clothing and stupid faces. According to some, the Bratz picture is a portrait of ugly and loud styles come to nought.
According to some new big brothers and mothers, the Bratz dolls are not the dolls they would give as gifts. But are the Bratz pictures really as evil as they are considered to be?
Actually, the fact that some of the Bratz outfits are really too garish for pre-teens, But that's all there is to it. With the growing self-expression that pre-teen kids are hoping to get across, one cannot stop kids from buying these dolls.
True, the Bratz pictures are far from the image of role models that adults have in mind for them. Remarkably, children don't really become exact copycats of their favorite dolls or even live role models, like Britney Spears or Beyonce Knowles.
Mostly, the little kids like the Bratz dolls because they think their clothing are cool and trendy. There are also lots of accessories to play dress up, and that's all there is to it. The most impact probably that the Bratz pictures of fashionista dolls suggest for pre-teens are expressing girl power and self identity to them.
The Bratz pictures cannot possibly harm kids, nor consider them as evil dolls. Surely, the pre-teens, at their age already know what's allowed in real life and what's allowed in fantasy, which in fact is everything. This is another thing why the children like the bratz pictures.
The Bratz dolls are a true phenomenon that has taken the toy/doll industries by storm. They are more than just toys. They introduced a contemporary style of totally hip and cool image. They manifest cultural diversity that kids can relate to.
This kind of success and impact on young people make the Bratz Dolls very make ideal for characters ina major motion picture. And actually, the Bratz creator, MGA Entertainment has entered an agreement with Twentieth Century Fox for a Bratz picture. The Fox was granted rights to produce a live-action/animated feature film based of the Bratz fashion dolls.
The Twentieth Century Fox Home Entertainment will distribute an original Bratz motion picture. The MGA Entertainment is now currently working with Fox on its production. The Bratz picture will be most awaited by the kids who totally adore the dolls.
The Bratz, despite some controversy and disapproving parents are riding high and remained the most popular fashion doll brand worldwide since its introduction. Its market share that continues to grow daily. In three years time it already has 200 licensees worldwide and have set the new standard of a girls' lifestyle brand.
It has already received honors of being the Family Fun's Toy of the Year Awards and the Toy Industry Association's (TIA) People's Choice Toy of the Year Award in 2002 and 2003.It is really such a acclaimation considering negative comments about the Bratz pictures.
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